Our client is a leading educational consultant based in Noida, recognized as India’s most trusted DIY platform for the student admission process. The platform enables students and parents to seamlessly navigate admissions across colleges and universities with transparency, guidance, and control. Despite having active paid advertising on Google and Meta, the client was not achieving the scale and efficiency required to support rapid growth.
When we took over the PPC campaigns in August 2024, the client was facing several performance limitations:
Limited Lead Volume:
In July, the client was generating approximately 10 leads per day from Google Ads and 20 leads per day from Meta Ads, which was insufficient for their expansion goals.
High Cost Per Lead:
The average cost per lead was around ₹150, limiting scalability and reducing overall marketing ROI.
Inefficient Campaign Structure:
Existing campaigns lacked proper funnel segmentation, intent-based targeting, and optimized ad-to-landing-page alignment, resulting in wasted ad spend and inconsistent lead quality.
To overcome these challenges, we implemented a structured, data-driven PPC strategy focused on scale, efficiency, and lead quality:
Full-Funnel Campaign Restructuring:
We rebuilt Google and Meta campaigns with clear separation between awareness, consideration, and high-intent admission queries.
Intent-Based Keyword & Audience Targeting:
High-conversion student admission keywords were identified and grouped by course, geography, and admission stage, while Meta audiences were refined using interest, behavior, and retargeting layers.
Conversion-Focused Creatives & Landing Optimization:
Ad messaging was aligned with student pain points such as admission deadlines, eligibility clarity, and step-by-step guidance, supported by simplified lead forms.
Campaign Rebuild & Segmentation:
Google Search and Meta campaigns were restructured with tightly themed ad groups, course-specific messaging, and location-focused targeting to improve relevance and Quality Scores.
Ad Copy & Creative Optimization:
We introduced multiple ad copy variants highlighting trust, ease of admission, DIY guidance, and expert support—continuously optimized based on CTR and conversion data.
Landing Page & Lead Flow Optimization:
The lead journey was streamlined with faster load times, concise value propositions, trust indicators, and frictionless form submissions to maximize conversions.
Continuous Monitoring & Scaling:
Daily performance tracking allowed us to quickly scale high-performing campaigns while pausing inefficient keywords, audiences, and creatives.
Lead Volume Increased from 30 to 200 Leads per Day within 2 months across Google Ads and Meta Ads.
Cost Per Lead Reduced by 33%, from ₹150 to ₹100, enabling scalable growth.
Overall Lead Generation Increased by Over 6X, without compromising lead intent or quality.
Campaign Efficiency Improved Significantly, allowing higher daily spend with controlled CPL and stronger ROI.
By restructuring the PPC ecosystem, refining intent-based targeting, and optimizing the entire conversion funnel, we transformed the client’s paid advertising performance in just two months. The new strategy not only delivered substantially higher lead volume but also reduced acquisition costs, enabling the educational consultant to scale student admissions efficiently and sustainably across India.
